diff --git a/app/index.html b/app/index.html
index b3e050c9..8c3858e9 100644
--- a/app/index.html
+++ b/app/index.html
@@ -21,6 +21,6 @@
     <div id="mount"></div>
     <script>start = performance.now();</script>
     <script src="dist/bundle.js"></script>
-    <script>console.log('bundle init:', performance.now() - start);</script>
+    <script>console.log('total init time', performance.now() - start);</script>
   </body>
 </html>
diff --git a/app/lib/actions/sessions.js b/app/lib/actions/sessions.js
index f1212b03..92aa347c 100644
--- a/app/lib/actions/sessions.js
+++ b/app/lib/actions/sessions.js
@@ -22,15 +22,16 @@ import {
 export function addSession (uid) {
   return (dispatch, getState) => {
     const { sessions } = getState();
+
+    // normally this would be encoded as an effect
+    // but the `SESSION_ADD` action is pretty expensive
+    // and we want to get this out as soon as possible
     const initial = null == sessions.activeUid;
-    return dispatch({
+    if (initial) rpc.emit('init');
+
+    dispatch({
       type: SESSION_ADD,
-      uid,
-      effect () {
-        if (initial) {
-          rpc.emit('init');
-        }
-      }
+      uid
     });
   };
 }